Sex and marketing: how to use sex in your advertising

Journal of Sex Research. We will go in detail to understand how to use sex and marketing in synergy to boost the results of your next campaign. Usually the message is very subtle, and sometimes advertisements attract interest by changing stereotypical roles. The researchers examined the effectiveness of advertisements embedded in sexual and violent programs as well as advertisements that contained sexual and violent content. What do you think of using sex in marketing? For example, in a Guess clothing advert, while the models are physically attractive, it is their behavior such as position, posture and facial expressions that communicate sexual interest in the viewer.